CI
H EMBLEM
Word mark
The black color of the Hoong-A word mark expresses trust and solidness, and red color expresses Hoong-A's passion and pursuit of higher technology for the best quality.
The red horizontal line represents Hoong-A's management philosophy of "Mutual respect, Mutual prosperity". Hoong-A's logo cannot be modified for any reasons and must be used as regulated.
Color system
To unify the corporate identity, these exclusive colors are used throughout the company's emblem.
In order to convey Hoong-A's image through color, designated colors must be mixed and used.
Main color
-
Hoonga Black
#000000
K100
C0 M0 Y0 K100
R0 G0 B0
-
Hoonga Red
#E60012
PANTONE 032C
C0 M100 Y100 K0
R230 G0 B18
Sub color
-
Dark gray
#575757
PANTONE 425CC0
C0 M0 Y0 K80
R87 G87 B87
-
Gray
#B5B5B6
PANTONE 166CC0
C0 M0 Y0 K40
R181 G181 B182
CI color application according to background color
Hoong-A's work mark should be used in standard color as the top priority. Special effects can be applied only with allowed decorations.
Please use the colors according to the example regulations below. The use of inappropriate colors that creates confusing images is prohibited.
Background color
CI is ideal when used on a white background. But red background color can be applied if necessary.
Black colored logo must be used on a background lighter than 40% gray, and white colored logo should be used on a background darker than 50% gray.
Black and white
It shall not be used other than black and white media.
Symbol mark
With the combination of Hoong-A's H and Ha&K's K, the growth ring pattern of the emblem represents the accumulated technology, experience, and history for half a century. The direction of the rings implies the steady expansion to countries around the world and the two red-pointed lines represent the two companies, Hoong-A and Ha&K.
Color system
To unify the corporate identity, these exclusive colors are used throughout the company's emblem. In order to convey Hoong-A's image through color, designated colors must be mixed and used.
Main color
-
Hoonga Black
#000000
K100
C0 M0 Y0 K100
R0 G0 B0
-
Hoonga Red
#E60012
PANTONE 032C
C0 M100 Y100 K0
R230 G0 B18
Usage regulations
-
Basic type
-
Simple type-50mm
-
Simple type-30mm
Minimum Size Regulation
Hoong-A's symbol should be used as its standard format. But depending on the size of the place to be applied, the simple format-30,50mm can also be applied.
Standard symbol is recommended to use size of 50mm or more, and use of less than 30mm is prohibited. For simple-50mm symbols, it is recommended to use the width size of 30mm or more, and use of less than 20mm is prohibited. For simple-30mm symbols, it is recommended to use the width size of 15mm or more, and use of less than 10mm is prohibited.